Time: August 25-27, 2017
Venue: Hall 5.2, Zone A, China Import and Export Fair
Popularity:
235 exhibiting companies
61367 people at home and abroad
Review:
August 25-27, 2017, guided by Guangzhou Civil Affairs Bureau, Guangzhou Cooperation Office, Guangzhou Municipal Working Committee, Guangzhou Pension Service Industry Association, Guangdong Pension Service Industry Association, Guangdong Home Care Service Association, Guangdong Province Sponsored by the Service Trade Association, Guangdong Asia-Pacific E-Commerce Research Institute, 2017 China (Guangzhou) International Elderly Health Industry Expo and 2017 Guangzhou Elderly Health Exhibition Expo hosted by Guangdong Cross-Exhibition Exhibition Co., Ltd., at China Import and Export Fair Complex The opening of Hall 5.2 in Area A was grandly opened. As a professional exhibition for the aging industry, it was included in the Guangzhou Expo for the first time this year.
It is worth mentioning that the 2017 China (Guangzhou) International Elderly Health Industry Expo and the 2017 Guangzhou Elderly Health Exhibition Expo, which were unveiled at the Guangzhou Expo for the first time, have achieved good results. In just three days of exhibition, it attracted more than 200 exhibitors and more than 60,000 visitors, and reached a sales amount of 2.3 million yuan and an intent contract amount of 45 million yuan. Regardless of the size of the exhibition, the number of visitors or the content of the exhibition, it is the industry standard for the elderly health industry.
First, the exhibition overview
1. Exhibition date: August 25-27, 2017
2. Exhibition Venue: Hall 5.2, Zone A, China Import and Export Fair
3. Exhibition area: 10,000 square meters
4. Number of booths: 350 booths
5. Number of exhibitors: 235 companies
6. Setting of exhibition area: The 7 major exhibition areas are the government public welfare exhibition area, the elderly health exhibition area, the drug exhibition area, the large catering exhibition area, the elderly rehabilitation medical and auxiliary equipment exhibition area, the intelligent old-age exhibition area, the elderly daily necessities exhibition area, and the old-age service exhibition area.
7. Number of visitors: 61,367, domestic audience accounted for 87%, foreign audience accounted for 13%; professional audience accounted for 43%, and ordinary audience accounted for 57%; of which 3,021 were Chinese, 2081 in China and 840 abroad.
8. Effect of the exhibition: The on-site transaction amount of this exhibition was 2.3 million yuan, and the amount of the intention contract amounted to 45 million yuan.
9. Concurrent activities: 25 forums and lectures, 12 performances and programs, and 5 lucky draws.
10. Distribute publicity materials, gifts and prizes: 85,200 tickets, 3,200 journals, 2000 for the elderly, 6,500 for the health guide, 9600 for Bamayiquan, 3,200 for the mountain, and 50 for quality life disinfection lamps. There are 30 sets of Tongrentang Love Gift Package, 65 sets of Aikang Guobin and American Health Checkup Cards, and 42 sets of ancient photography and Mona Lisa wedding photography packages.
Second, the audience and buyers analysis
1. The three-day exhibition received a total of 53,389 domestic visitors, 7978 foreign visitors, 26,388 professional visitors, and 34,979 non-professional audiences.
2. The audience of the exhibition has the highest purchasing intention and attention for the rehabilitation medical and auxiliary equipment exhibits, food and drug exhibits, and smart old-age exhibits, followed by the daily necessities exhibits, government public welfare exhibits, pension service exhibits, and large catering exhibits.
3. The exhibition attracted a large number of domestic and foreign buyers, including 15307 local buyers, 1,582 buyers from Hong Kong, Macao and Taiwan, 1053 foreign buyers, and 8446 non-exhibition local buyers.
Fourth, the analysis of the exhibition area
1. Government Public Welfare Exhibition Area
The Guangzhou Municipal Civil Affairs Bureau Public Welfare Exhibition Area mainly displays the old clubs/exhibition fairs, the Guangzhou community's home-based pension innovations, large meals, elderly food and drug safety promotion, and anti-fraud knowledge for the elderly.
2, large catering exhibition area
It mainly displays the image display, catering institutions and catering services of 23 Guangzhou catering brands such as Guangzhou Restaurant, Jinguyuan, Huangfu, Three Meals, Xiangshun, Duoyi, Zhuzi, and Dudu De;
3. Pharmaceutical and food exhibition areas
It mainly displays well-known pharmaceutical companies such as Tongrentang, Caizhilin, Habo Pharmaceutical, Zhengqitang, Detaitang, Xinxian Pharmaceutical, and other excellent health foods and ingredients such as Tiandi No.1, Bamayiquan, Wengyuan Farm, and Linge Jujube. enterprise;
4. Rehabilitation Medical and Auxiliary Equipment Exhibition Area
Showcases a large number of advanced rehabilitation medical and assistive devices such as Shandong Kangtai, Shenzhen Daoer, Guangdong Kangshen, Zhuhai Lapu, Foshan Shun Kangda, Hong Kong Peak, Dongguan Meihan, Hefei Nuohe, Bei Like
5, smart retirement area
Showcase China Telecom, Quality Life, Hanlin Furniture, Zhongshi Holdings, CITIC Guoanjia and many other old enterprises ready to enter the smart, show the elderly service robot, old-age management system, intelligent health management system, smart home, smart mobile APP , the application of Internet technology in the aged care industry;
6, the elderly living supplies exhibition area
Showcase China Telecom, Hong Kong Mutual Love, DK, Cathay Asia and other related elderly household items, convenience life supplies, leisure exercise supplies, crutches, old-age clothing and shoes, old mobile phones, etc.;
7. Pension service exhibition area
Brand pension real estate, nursing homes, nursing homes, welfare homes, old-age residential buildings and other aged care institutions, senior financial services, community home care services, community health and medical services, health institutions, domestic service agencies, old-age operations management, senior travel, old age University, old-age cultural and sports institutions, etc.
Fifth, the highlights of the exhibition
1. Opening ceremony
On August 25th, the opening ceremony of the 2017 China (Guangzhou) International Elderly Health Industry Expo and the 2017 Guangzhou Geriatric Diet Health Expo was held in the 5.2th Zone A of the China Import and Export Fair Complex. Zhu Yaozhen, deputy director of the National Office for Ageing, Zhang Mingliang, executive vice president of the China Social Welfare and Aged Care Association, Party Junjun, deputy director of the China Center for Aging Science, Yi Lihua, inspector of the Guangzhou Civil Affairs Bureau, and Liu Feng, deputy secretary of the Guangzhou Collaboration Office The provincial, municipal, district civil affairs, the head of the old department, the old-age service organization, the relevant social organizations, the person in charge of the exhibitors, and about 300 people from the news media attended the opening ceremony.
2. Leadership inspection
Guangzhou Mayor Wen Guohui and provincial and municipal leaders visited the old fair pavilion after the opening ceremony of the Expo, and listened to the introduction of Yi Lihua inspectors.
Zhu Yaozhen, deputy director of the National Office for Ageing, and Yi Lihua, inspector of the Guangzhou Civil Affairs Bureau, exchanged guidance work in the government public welfare exhibition area
Yi Lihua, inspector of Guangzhou Civil Affairs Bureau, Wen Lingfei, director of Guangzhou Old Age Office, and deputy director of Jiejie Jun, introduced the characteristics and application of the old furniture designed and produced by the person in charge of Quality Life (Beijing) Technology Co., Ltd.
Liu Feng, deputy secretary of the Party Committee of Guangzhou Collaborative Office, listened to the person in charge of Hanlin to explain the unique design concept of old furniture.
3. Summit Forum
During the exhibition, a series of forums featuring the theme of “Towards a quality life, guarding healthy and happy old age” was held. Experts and scholars from both inside and outside the province revolved around the “new development of old-age industries and old-age services under the background of big health strategy” and the construction of community-based home care service system. We will share and exchange with the main topics such as “service innovation”, “health-care combination model, path and health care for the elderly”, paying attention to the development of the old-age health industry, and in-depth discussion on hot topics of aging industry, old-age services and old-age health.
Zhang Mingliang, former director of the Department of Social Affairs of the Ministry of Civil Affairs and executive vice president of the China Social Welfare and Aged Care Association, pointed out six trends in the development of the aged care service industry in the keynote speech on "Trends and Trends in the Development of Pension Services".
Deputy Director of the China Aging Science Research Center, deputy director of the National Pension Service Industry Expert Committee, and editor-in-chief of the "Aging Science Research" Party Jun Wu, stressed in his keynote speech "The Status and Future of the Ageing Industry" that the preoccupation of the old industry is to seize the four commanding heights. .
In the keynote speech of "The Trends and Specificization of Health Care Food Industry", Dean of Huaguang Health and Pension Industry College, Chairman of Neontang Health Pension Group, and Visiting Researcher of Economic Research Institute of Central University of Japan, Chen Yu, take the Japanese pension industry The delegation members in the nursing home "Sakura Post" experience nursing meal as a case, pointed out the business opportunities contained in the current health care food, and the inspiration from it.
Director of the School of Economics and Management of South China Agricultural University, associate professor and postdoctoral Zhou Wenliang, based on the survey of health and pension enterprises in Guangzhou, gave a keynote speech on "The Road to Innovation and Development of Guangzhou's Aged Care Service Industry". Among them, he introduced to the audience the Vanke Wisdom Square community pension innovation model, Poly and Health Living Museum model, Guangdong Baiyue Baitai medical and health combination model and other representative and innovative pension models in Guangzhou.
Roundtable Dialogue: Zhang Mingliang, Dang Junwu, Zhou Wenliang, Chen Wei, Deng Chunyang
4. Special lectures
The exhibition organizing committee carefully prepared the "Guangzhou Elderly Dietary Health Service Guide" manual and distributed it free of charge on the spot. At the same time, it launched three lectures such as "Microcirculation and Health" and "Diabetes Prevention and Chronic Disease Management" to popularize science for the elderly. Medical health knowledge.
5, health hand letter special launch and award ceremony
During the exhibition period, the Guangdong Provincial Health Culture Association Handwritten Professional Committee held a ceremony for the establishment of the members of the committee and presented the cards on the spot.
6. Public welfare exhibition
During the exhibition, performances, sweeps, stage plays and other highlights will be interspersed. The rich and varied old-age performances will showcase the old-age style and celebrate the health and wellness culture; the famous masters of calligraphy and painting will give the elderly a splash of ink on the spot; organize the anti-fraud stage drama for the elderly at noon, and the old-fashioned anti-fraud law-famous lecture hall in a more intuitive way. Promote anti-fraud knowledge to the elderly.
7, lottery gift
During the exhibition, the organizers distributed a total of 8,000 Tiandi, 15,000 drinking water in Bamashan Spring, 60 medical examination cards in Aikang, and 44 health check cards in the United States. 20 wedding wedding vouchers, 8 sets of Mona Lisa wedding photos, 50 sets of Beijing Tongrentang health products, and 40 quality life disinfection lamps, so that the elderly can truly feel the care and warmth of the society.
Sixth, the exhibition effect
Exhibitors are full of praise for the exhibition!
Exhibitors generally believe that the exhibition organizes work with high efficiency, can provide timely and thoughtful service, and the venue layout and booth construction are beautiful, helping enterprises to enhance the image display effect. More than half of the exhibitors indicated that the number of participants reached or exceeded expectations, 71%. The exhibitors achieved the expected results, and 39% of the exhibitors had the opportunity to participate in the next exhibition.
This time we have 3 companies exhibiting, the results are very good, the Guangzhou regional market has been expanded, I hope more opportunities for exhibiting in the future.
——Oceania Australia Natural Health Products Co., Ltd. Mr.JacobStewart
I am very happy to participate in this old fair. There are many people at the show who are concerned about our company. Our products are very popular. At present, there are many interested customers, and the exhibition effect is very good.
——Mr. Li, Marketing Director, Guangzhou Tongrentang Guangzhou Pharmaceutical Chain Co., Ltd.
During the three-day exhibition period, our company has reached more than a dozen customers, and has gained a lot of recognition and recognition from domestic and foreign customers. This exhibition has expanded the visibility and influence of our company, and also enabled us to understand the market, understand our peers and recognize ourselves.
——Shandong Kangtai Industrial Co., Ltd. Manager Wang
According to the feedback from the members of the association, there are many famous big brands in this exhibition, the exhibitions are of high grade, the theme forum is professional, and it is practical to the company. I hope that every exhibition can participate.
——Zhu Secretary General of Guangzhou Pension Service Industry Association
The products of the exhibition are rich, and the members have strong intentions for purchasing domestic and foreign featured products. They have deep docking with exhibitors. This year, there are two members participating in the association. The results are very good. Not only will the group purchase in the next year, but also the members will be exhibited.
——Mr. Cai, Health Care Handwriting Professional Committee of Guangdong Health Culture Association
Seven, media attention
The successful opening and perfect ending of the 2017 China (Guangzhou) International Elderly Health Industry Expo and the 2017 Guangzhou Elderly Health Exhibition Expo attracted a lot of attention from all walks of life, including Jinyang.com, Today Headlines, Shenzhen Business Daily, Guangzhou Daily. Major media and industry media such as Dayang.com, Nanfang Daily, Information Times, and China Xiaokang.com have made special reports on the grand occasion of this old fair.